IGNITING CPG in PORTAND

Financing + Help for Northwest Consumer Product Companies 

WHAT WE DO

Starter Fluid was born out of the founders' unique experience in both consumer products and venture capital. Our goal is to help turn Makers into full-fledged CPG companies.

 

Seed stage CPG companies have very unique funding needs. While they may not be ready for traditional bank financing or venture capital, they nonetheless need funds for raw materials, WIP inventory, and finished goods.

Starter Fluid works in a very specific niche of the finance world. We provide materials and inventory debt financing to very early stage companies. We also assist companies in building their production and financial models (been there, done that) and help set them up for subsequent bank or VC financing.

WHAT WE LOOK FOR

Our sweet spot is companies that are typically told "You're too early for us" by a bank. Here's what a SF portfolio company looks like:

• Design and sell physical products

• 1-2 years of product in market

• Good growth, great founders

• Solid revenue and production plans

 
 
 
 

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